Mikhail Sysoev — Product manager
The product manager with over 5 years of experience managing products, people and projects at the intersection of IT, marketing and HR.
Organized over 150 marketing projects for IT companies, conducted over 10 product research and tested value of 2 products.
It's important to me to solve users' pain so that they say "thank you" and it generates revenue for the company.
I'm driven by understanding the impact of the product on the user and the company's strong product culture.
Monetization Product Manager, Tproger
06.2020 – now
Tproger — IT media, MAU 1 mln
Objectives
- Shape, maintain and expand B2B product line
- Continuously increase the value of products to customers and the number of customers who receive value
- Link marketing, sales and Production
- Reduce time to market products and hypotheses
Results, achievements
- Tested 2 products by manual testing (RAT) in 3 months for demand and value
- Described economic models and unit economics of products. Used them to calculate the potential, cost and timing of scaling products
- Created a personal office for the company to automate the work with the site's services: posting articles, jobs, banners
- Conducted more than 100 in-depth interviews as part of 7 research audiences to clarify the problems of the market and product USP of 3 products
- Changed the value proposition and increased the cost of the product without losing sales
Project Manager, Tproger
10.2018 – 06.2020
Objectives
- Organization of projects from customer inquiries to feedback collection and repeat sales
- Increase in revenue and project margins
- Creation and development of subproducts, tools
Results, accomplishments
- Increased direction margin from 20% to 40% by introducing a cost accounting system and reviewing them
- Increased monthly referral revenue from $4000 to $25 000
- Created a real-time analytics service for the client
- Increased the company's money supply from 1 to 3 months of life through a new advertising payment format
Community manager, CommON
10.2017 – 09.2018
CommON — community for startups in neurotechnology, VR/AR, and IT.
Objectives
- Organization of events from agreeing estimates with clients to closing the act
- Social networking, from content marketing to site administration
Results, accomplishments
- Neurocampus Hackathon with Skolkovo MSU (200 participants, 20+ teams)
- A series of events with the Innopraktika Foundation (10 events, over 1,000 participants)
- Neuronet Project School (100 participants, VkusVill hired 2 teams)
- Created a volunteer community for scientific events
Skills
- Managing expectations and risks;
- Complex problem solving;
- A quick calculation of the economics of a product with a large lack of inputs;
- Asking questions;
- English — B2.